Discover the most important element of your website

Discover the most important element of your website There are many ingredients that make the success of the site. Graphics, design, colors, graphics, photos, links, and copy (text) are included in the mix. You know that is the most important? Believe it or not, copy! Yeah. Copy is where your attention should lie first time the design of a site. There are several reasons why this component requires special attention. Consider three areas impacts copy and discover the true effect on your site and its visitors. GETS message First, the copy on your Web site should be your message to visitors. Its role is to provide information and / or sale of a product or service, depending on the purpose of your site. The pictures can show the products, but can not sell themselves. Stop and think for a moment. Have you ever bought something based solely on a photo? Most customers require information about a product or service before buying. And 'the bridge between the copy and the indecision of purchase. What is striking is the story on its website to attract more attention to graphics or photos. Stanford University, in collaboration with The Poynter Institute, has recently completed a four-year study showed the importance of text and graphics on websites. (See, in this study, readers of newspapers waiting in the first place of art in a page of newspaper and then moved his eyes to the highest degree. "However, the study continues with 'web page readers tend first to look more intensely and in plain text, spending a bit more photos and images. "Contrary to popular belief, a copy of your site receives the attention of visitors, before the other elements. INCREASES FOR GOOD OPPORTUNITY Robin Nobles positioning the users of the Academy of Web Specialists (recently wrote an article that leads to discussion pages. And Robin made the following comments: "Each page is essentially a port on your site in any case, focus on creating content. Now the engine is exactly what you want to see these days: the content. "Unfortunately, many web designers do on their own and are not aware of the importance of copying in general the operation of search engines. Without solid content is almost impossible to get the search engines. The copy of the site on a delicate balance of repeated words and promotional information to be meaningful to the reader and to meet criteria for the engine. Most times are given keywords within a copy, the greater the possibility of your receiving a position in the Top 20. However, the overhead of the copy with keywords and key phrases and you are labeled a spammer, and a ban on the engine - finally! There are other factors involved with the copy and the position of the engine. The title of the site and a description of the site must be created as gently as the body copy in order to achieve high ranking. In view of these facts to your door a new light the importance of excellent website Web created and copied. Before deciding on the colors or images or graphics and design, and not to give due regard to the first copy. This will be rewarded in the long term!